B2B or B2C? This has been one of the most discussed topics in the last five years of our company. A lot of people have raised different kinds of questions on our take on B2B and B2C. And, there ...

On the surface, there are stark differences between business-to-business marketing and business-to-consumer marketing: audience size, volume of sales and magnitude of purchases. But as mobile becomes ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

Why Traditional B2B SEO Fails Many B2B companies make a critical mistake: they focus on talking about their products and ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers constantly reinvent their strategies to capture attention and engage their ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

LAHORE: The Federation of Pakistan Chambers of Commerce & Industry Businessmen Panel (BMP) has said that unreliable internet and digital payment barriers have slowed down the growth of the small and ...