LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

What Do B2B & B2C Mean?. Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. And there are exceptions ...

When you inspect further, the line between B2B marketing and B2C marketing isn’t so definitive. Positioning your brand as the knight-in-shining-armor, the superhero of the story, is what matters.

B2B vs. B2C Marketing Is a False Divide When it comes to software marketing, business to consumer (B2C) and business to business (B2B) often are segregated into seemingly incompatible camps.

The B2B sales leader has the louder voice and influence with the CEO/CFO which means the B2B CMO needs to be on top of this alignment opportunity and lead the firm through to the promised land. The ...

"Foundation-first" strategies deliver higher ROI, 68% plan spending increases in 2025SAN FRANCISCO, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Lucidworks, the leading AI-powered search and product discovery ...

Success when expanding into Japan depends on matching hard data with cultural nuance, and then telling that story ...

Beyond B2C Much of the discussion around bringing B2C capabilities to B2B digital commerce has suggested that B2C e-commerce is better than B2B due to its more compelling and efficient experience ...