B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand.

Founded by a seasoned B2B marketing leader, Stratcora believes ambitious tech companies deserve flexible, strategic marketing support that adapts as Tuesday, 02 January 2024 12:17 GMT عربي ...

Pepper also expects B2B marketers to “bet big” on video to improve ROI. With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers are now engaging buyers through video ...