Now is the time for B2B marketers to react early and join the Fediverse. With the future of other social media platforms up in the air, consider TikTok's ban/reinstatement in the US as an example: ...

Not all social media platforms are created equal. The right platforms for you depend on factors including your target audience, industry and goals. If you’re a B2B business that would like to ...

These results are likely to correlate with the relative novelty of social media platforms, of which B2B organisations may still be holding back their adoption, as well as to the low level of ...

Search Engine Land » PPC » Maximizing your B2B paid media ROI with alternative platforms ... We can’t ignore TikTok, one of the fastest-growing social platforms today. The buying committee ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands ... B2B audiences are especially active on platforms like LinkedIn during their ...

“One potential pitfall, however, is that many businesses are failing to use social media in an effective way. Many B2B companies feel they have to be on platforms such as Twitter and Facebook, yet ...

Some 29 percent said social media operators should be responsible for regulating their platforms in such a situation, according to the survey compiled Thursday. In April, Japan enacted the information ...

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, ...

LONDON, April 23, 2025 /PRNewswire/ -- Oktopost, the leading B2B social media management, employee advocacy, marketing intelligence, and social listening platform, announced today the launch of it ...