Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing ...

Soon, you'll be using social media to drive B2B sales success. Tessa Burg is vice-president of UX and technology strategy at B2B pipeline marketing agency Tenlo. She uses agile principles to test, ...

With the global Threads craze sweeping across the world, how can brands quickly seize the opportunity in this emerging social media landscape? iKala, a leading AI company, today announced a ...

Brand takeaways for marketers were high on the agenda for TFM Digital’s Trends event this week (Wednesday 11th June), with ...

Your company probably has a social media presence ... Social efforts must support corporate and marketing goals, from big-picture aims (building brand awareness, boosting revenue) to short-term ...

Brand takeaways for marketers were high on the agenda for TFM Digital’s Trends event this week, with the indie agency’s ...

OMD was appointed media agency of record for sportswear company Under Armour in the Asia-Pacific region, following a ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more ... Held up against the rich creative backdrop of social media, online video, and TV, traditional sales-led, functional ...

Webinars drive B2B lead generation through interactive, data-rich experiences. Intent Amplify™ optimizes webinar funnels with ...

LIMELIGHT, the growth communications and marketing agency serving professional services, legal services, technology, and B2B companies, today announced the appointment of Amy Hanan as its Chief Growth ...

Eurorepar Car Service's new head of network Neil Gibbs wants to help bridge the divide between franchised dealers and the ...