Most B2B social media sucks. It's boring reports read on camera, endless talking heads, a maze of technical guides and stuffy research papers mixed with a distinct lack of authenticity.

Paid advertising on social media channels always seems to be growing, it’s a huge buzzword at the minute and everybody wants it to work for their business. In B2C you’ll find endless ecommerce ...

Learn essential steps for social media content creation and discover tools for your workflow.

Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

Many B2B companies ask me whether Social Media is right for them. This post is all about why social media and B2B go hand in hand. Social Media is all about conversational marketing and this is ...

Metrics are some of the most exciting aspects of digital and social media marketing, and also some of the most challenging, since they're always changing.

Redefining Marketing Campaigns with Generative AI The first interaction that Lumen has with a customer often happens on a digital channel such as social media or email.

B2B Marketing Plans Adjust to the Mobile-First, WFH Reality Digital, mobile-first, hyper-targeted advertising, search and content will form the backbone of B2B marketing plans.

W ith a relatively small but highly engaged media market, Finland’s Sanoma operates in a self-contained digital ecosystem.

It helps me to connect with prospects and customers who shares the same interests," she said, adding that at the end of the day, social media is about connecting people - be it in the B2B or B2C ...