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The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content.

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Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...

Oktopost, the leading B2B social media management, employee advocacy, and Marketing intelligence platform, announced today the acquisition ...