You are browsing for a product online. You find the perfect fit, but something stops you from hitting “Buy Now.” Just ...

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we spend interacting online, the lonelier we may feel.

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. The post 6 B2B paid media platforms where you can ...

In this episode, Sadie Hoyt, marketing specialist at Dakota County Lumber, located in Farmington, MN, shares the story of ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

Hangout, a social music platform, launched in November as a new way to listen to music with friends and strangers.

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Companies that didn’t start in retail are now competing for shoppers’ attention and spend as they become retailers themselves ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...