Authentic talks with B2B marketing leaders driving growth, innovation, and digital transformation.AUSTIN, Texas, June 05, ...

LinkedIn has published a new guide on how B2B brands can utilize creator partnerships, and how influencer marketing in B2B differs from the B2C space. Creators have become a bigger focus for LinkedIn ...

B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

It is followed by LinkedIn and Facebook. B2B marketers say social media is now their second-biggest source of leads, after referrals. Some 41% of B2B marketers say they plan to invest more in social ...

As competition intensifies, Indian B2B marketers are shifting towards video content as a key strategy to capture audience ...

Clear, transparent and empathetic messaging can help buyers — both B2C and B2B — understand the necessity behind price ...

LinkedIn survey shows Indian B2B marketers see video and creator partnerships as vital tools amid growing pressure to drive sales and stay competitive ...

Two-thirds say if they don’t invest in video, they’ll lose out to competitorsStrong advocacy and influence will earn buyer ...

Intent Amplify® leads 2025's digital marketing landscape with AI-driven, full-funnel B2B strategies, outperforming rivals ...