To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Businesses must rethink their branding, marketing and customer engagement strategies to remain relevant today.

If you think about the brands crushing it on social media, it's usually B2C rather than B2B brands that immediately spring to mind. That may be why many B2B companies have not fully embraced the ...

Most companies recognize the importance of social media. But recognition isn't the same as understanding, and confusion around its value has led B2B companies to view social's utility through a narrow ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Socially Formal, a results-driven social media consultancy founded by expert strategist and former ENGINEER Angelina ...

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data into their analytics ecosystem ...

Here's what it taught me about B2B sales. Like a well-run sales cycle ... A second said, "I got engaged this weekend, and my finance used it for social media engagement. Here's what it taught ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

Leeds agency Brilliant has appointed James Pilkington as social media director as it focuses on building a world-class social media team.

At the event that closed the first day of BiS SiGMA Americas 2025 in São Paulo, Games Magazine Brasil was awarded for the third time as “Best B2B Media,” thanks to the vote of the gaming industry ...