Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across all fields. SaaS businesses fill a niche by providing ...

When creating multiple products, headcount demands spike, as does capital drain. Combined with the long B2B sales cycles for the SaaS product itself, SEMs require significant war chests.

Many B2B SaaS companies ignore SEO... and they are often right to do so! For SMBs, especially startups, it rarely makes sense to prioritize SEO. Compared with marketing efforts on a grassroots scale ...

"Znode is the only B2B platform that solves for flexibility, scalability, and extensibility while conquering the painful upgrade path," says Rupesh Agrawal, CEO and Chief Product Officer at Znode.

Today, he leads Prismatic, an iPaaS startup designing a solution to help business-to-business (B2B) SaaS companies connect their products to the other products their customers already use.

Marketforce laid off 54 people last month, so about 9% of its overall workforce, mainly from field sales, supply chain and customer experience departments.