Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

Why B2B Lead Generation Is Dying A Slow Death (And What To Do About It) ... (MQLs) to sales opportunity pipeline has been declining for years and is now estimated to be 23%, ...

A recent B2B revenue marketing study found that 82% of marketers are measured on pipeline initiated (a 12% increase over 2021). For revenue of any kind, you still need a high-velocity pipeline ...

It enables B2B businesses to prioritize their resources and allocate them where they will have the greatest impact. Three Standard Stages of a B2B Sales Pipeline. Although the number of stages in a ...

AI-powered chatbots enable real-time lead capture, qualification, and conversion, transforming demand generation with instant, personalized engagement and accelerated sales for B2B businesses.

These factors have brought disruptive change to the B2B demand creation and performance marketing industry. By enabling faster campaign deployment, improving data quality and delivering more accurate, ...

Discover how ListKit is transforming lead generation with cutting-edge automation, verified B2B leads, and seamless CRM ...

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...