Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

A recent B2B revenue marketing study found that 82% of marketers are measured on pipeline initiated (a 12% increase over 2021). For revenue of any kind, you still need a high-velocity pipeline ...

Lead generation, by contrast, focuses directly on converting your prospective audience into leads. This often involves gated content: high-value pieces like e-books or webinars hosted behind a ...

Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

AI-powered chatbots enable real-time lead capture, qualification, and conversion, transforming demand generation with instant, personalized engagement and accelerated sales for B2B businesses.

TI Marketing Solutions, the B2B performance marketing agency developed within TechInformed, has launched a newly designed ...

The new State of Marketing Data 2025 report focusing on the challenges and opportunities defining the future of marketing ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook ...

Callbox: Best lead management solution for international markets. Image: Callbox. Our star rating: 3.9 out of 5. Callbox is a B2B lead generation services company that uses advanced data analytics ...

CoHost's B2B Analytics solves this problem by providing a wealth of information and data about the companies that are listening to your podcast along with an exportable list of company details for ...

Qualified, the pipeline generation platform for revenue teams that use Salesforce, today announced $95 million in Series C financing. The financing round was ...