Marketing leaders from Capgemini, Dentsu, and more reveal how they’re turning strategy into commercial success, and proving the value of modern marketing.

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

New revenue — Ticketed showcases, sponsorships, or premium access add subscription-style income streams on top of metaverse ...

Artificial Intelligence - Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, ...