42% of businesses stated email is their best-performing lead generation channel in a recent benchmark report by B2B Marketing. And email marketing is still set to grow as a channel – 75.8% of ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Discover the essential elements of lead generation forms that can boost conversions and maximize your B2B marketing impact.

No wonder lead generation is always top of mind for B2B marketers. Although there are a lot of lead generation tactics, marketers need to consider industry trends and the ideal target audience for ...

Follow along as I break down the best tools for email marketing, automation, lead generation, AI content creation, and more — one software at a time.

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads.

Besnik Vrellaku is the CEO and founder of Salesflow.io, a leading force in GTM software revolutionising B2B lead generation for SME’s. In the B2B landscape, staying ahead requires more than ...

While many things demand marketers embrace in programmatic lead generation, five main advantages stand out: Speed-to-market, CPL efficiency, accurate measurement, high-quality data and ...

There are a number of channels for generating B2B leads: email marketing, search engine optimization (SEO), pay-per click (PPC) advertising, remarketing, social media marketing, direct advertising and ...

Successful B2B lead generation campaigns will prioritize hyper-personalization, delivering customized content across various channels, including email, social media and PPC.

Thousands of brands use Facebook Ads to run successful lead generation campaigns, and it’s all down to a deep understanding of their audiences.