Learn how AI in pricing helps B2B and B2C companies deliver omnichannel, personalized, optimized pricing at scale while ...

The enhanced service is designed to combine AI-driven targeting with account-level personalization and will provide B2B ...

B2B marketing trends 2025 include integration of AI and automation, a growing focus on data privacy, and building community ...

Marketing campaigns today demand sophisticated digital tools that can engage audiences, generate qualified leads, and deliver ...

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions ...

Soaring temperatures and rising incomes are powering a boom in India’s fan market—where smart, energy-efficient models are ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...