B2B buyers say they find research reports, case studies, and webinar s to be the most valuable content formats/sources when researching purchases. B2B buyers say they tend to find shorter content such ...

The last time I put AI to the test in my creative workflow, I had mixed results - time to revisit. How would AI fare with ...

Although a lot goes into successfully executing a webinar, the effort is worthwhile: Webinars can be used as a core driver of lead generation.

Strengthen your brand’s reputation and credibility by earning links through high-quality, valuable content. Discover that the best link building strategies combine human relationships with technology ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

By 2025, zero-click searches dominate B2B marketing, shifting focus to SERP visibility, brand authority, and rich content ...

Simon Gaffney has joined IMA B2B as a creative director.The announcement:Independent marketing consultancy, IMA B2B, has appointed acclaimed creative, Simon Gaffney, to the role of creative ...

Showroom B2B is using AI and experience centres to fix India’s broken fashion supply chain In a market where price and access often decide survival, Showroom B2B is giving retailers a faster ...

B2B ecommerce platforms like Moglix, Udaan, and Flipkart Wholesale are revolutionizing supply chains with same-day and next-day deliveries.

Brands find growth when a B2C approach is taken in B2B campaigns Taylor Fielding, CEO of TFM Digital, argues that taking a B2C approach drives better quality leads, over time, if organisations can ...

Press Release Olto, the AI demo engineer transforming how B2B teams demo and sell software, has raised $5.1 million in pre-seed funding. The round was co-led by Nexus Venture Partners and The ...

Digital marketing now requires data-driven lead generation. Strategic, personalized tactics outperform traditional methods, ...