Corporate social networking … channel communities … enterprise social software applications — the business of business has entered the Web 2.0 world, and there’s no going back. Part 1 of this ...

Now, in this episode, again, I'm talking with Brooke Sellas about Creating B2B Social Media Content That Fuels Human Connections. Relationships are particularly important during a time when people are ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "98% of B2B content I run across is very boring. It's all made up of clichés and facts, and it's tiresome," admits Brooke Sellas, ...

Building a social media presence is an absolute need, yet the sizable challenge for B2B firms is understanding how to leverage an omnichannel presence that works for branding.

Meet your audience where they are First, B2B marketers must understand where their target audience is. For years, LinkedIn has topped B2B social media charts.

Let’s take a look at how we can achieve B2B social success: The best social media platforms to consider for B2B in 2023 Instagram Instagram is sometimes overlooked by B2B companies, but it ...

And then there’s the biggest question of them all: what are the best ways to measure the success of their social media efforts? This playbook is for B2B marketers who manage their company’s social ...

Similar to last year, half of the 105 B2B marketers surveyed said social media is an important part of their marketing – 16 per cent admitting it’s ‘critical’ and 40 per cent ‘important’. Yet, despite ...

If leveraged properly, social media can be relevant for B2B companies and even enterprise companies. Here are five reasons why: Every CIO goes home at night and turns into a consumer.

The eMarketer collection of data and analysis -- “B2B Social Media Lead Generation: Best Practices for 2013” -- confirms that by 2014 almost half of B2B marketers will be either “very ...