Seventy-five percent of B2B buyers now say they prefer self-service rather than starting their decision-making process by contacting sales reps. That’s due at least in part to the fact that 64% ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

It seems like delays in purchasing decisions have become more common over the last several years. According to multiple ...

Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the bedrock of global supply chains and ...

Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...

Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how this differs as their audiences advance through the buying process. CCgroup has ...

In high-value B2B sales, hard-pressure selling and urgency factors simply don’t work. Buying decision usually comes from a committee or an executive who may not be directly interacting with you ...

In fact, the company found in a survey of more than 400 senior B2B decision-makers, and data from 97.9 million emails and 21.6 million multichannel touch points that there are 4.14 stakeholders in the ...

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

As the world acclimates to a post-pandemic lifestyle, many professionals who once spent their workdays in corporate offices will continue to work remotely/And that has posed a new challenge in ...

B2B companies often have a longer sales cycle due, in part, to the high price point attached to the product or service and the multiple stakeholders needed to make a purchasing decision.