It seems like delays in purchasing decisions have become more common over the last several years. According to multiple ...

Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...

In our blog with Doug Winter, CEO, Seismic, we broke down the importance of getting the entire board involved in purchasing ...

By M. Muniru HUSSEINI, PhD Business-to-Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the ...

Marketing and technology leaders came together to explore how the rapid adoption of MarTech is transforming performance ...

The entire business must become comfortable with the fact that rigid 12-month planning is guesswork and that it’s not ...

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

There’s been a steady stream of concern across the sales industry that artificial intelligence may eventually replace human salespeople. A Gartner report even found that 75% of B2B sales organisations ...

Cancel culture can derail B2C and B2B thought leadership efforts, as public scrutiny gets amplified by social media.

While the six steps outline what companies must do to leverage AI, a set of guiding principles defines how they must operate.

The global X-Ray Detectors Market, valued at US$3.2 billion in 2024 stood at US$3.4 billion in 2025 and is projected to ...

Remote client relationships are here to stay. Learn how strong communication, trust and personalization can help you build lasting cross-border connections.