As B2B marketing evolves, so do B2B buyers ... 21% of millennials analyze rankings and reports as part of their decision-making process; and 50% of Gen Z is on Snapchat, nearly 45% uses TikTok, and ...

LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay ...

Let's take a look at a few aspects of how marketing can potentially contribute to manifesting success for B2B sellers.

It’s a dynamic process, not a static ... content buyers consume before making a decision. The changing buyer’s journey presents emerging challenges for B2B companies, but with those challenges ...

The Human Element in B2B Decision-Making At its core, B2B marketing is about connecting with people. Although the purchasing process may involve multiple stakeholders and extended timelines, ...

As digital transformation continues to reshape the real estate industry, realtors focusing on business-to-business (B2B) ...

NuORDER by Lightspeed, a leading B2B commerce platform powering wholesale buying and selling, has been selected by NK Retail, operating within NK, a world-class department store and one of Scandinavia ...

The insight here is that decision-making groups will follow a path of least resistance ... so gain prominence in the buying group’s collective thought process. If our job as enterprise B2B marketers ...

explores fundamental differences underlying the B2B and B2C decision-making process. Regret exerts a significant influence on decision-making. Many economic theories (supported by evidence), focus on ...

Case studies highlight process excellence and ROI ... behind it because of a pile of evidence on consumer decision-making, but B2B purchasing is a highly emotional decision.

Businesses and consumers use different decision-making processes when buying goods ... Marketing is the entire process... How to Make Someone Stop Showing Up on Your Facebook Newsfeed.