Ultimately, every customer journey map ends with the prospect be­coming a lead and deciding to purchase the company’s offering. This linear journey map ignores retention, cross-sell, up-sell ...

Learn to create a more compelling and valuable customer experience with Journey Maps for Marketers—a MarketingProfs Master Class. In 10 bite-sized lessons, you'll learn how to map your customer ...

Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered discovery ...

With over 30 000 SaaS companies globally (Exploding Topics) and new ones launching daily, the competition is fierce. If ...

To move forward, B2B marketers must become true advocates for the customer, helping our brands stand out and communicate what sets us apart. That’s not always easy.

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Article How B2B Marketers Can Shift to Buying Groups in Three Months or Less by Nikki Candito NEW! Listen to article ... Last year, my team ran a series of tests to see whether we could reach multiple ...

Clear and Concise Pricing: Make your pricing clear and easy to understand. No one wants to wade through a bunch of confusing ...

Consistency: One piece of content won’t do much. You need to keep creating content to keep people interested. Measurement: ...