The complexity and length of business-to-business buying cycles are known to all in the B2B ecosystem. In this article, we will take a look at a few aspects of how marketing can potentially ...

The Key Shifts In B2B Buying Behavior Buying Committees, Not Individuals. B2B technology purchases often involve 6 to 10 stakeholders, ranging from IT and finance to operations and executive ...

“With this shift, it is vital that businesses seek to understand and adapt to these new buying behavior norms and according to the report, many B2B leaders feel that they can and should be ...

The dynamics of B2B buying are evolving and brands need to adapt to meet the shifting expectations of modern buyers. We conducted a survey about B2B buying behavior and found that today’s buyers ...

B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships The new playbook for engaging and nurturing complex B2B buying groups that are giving your team the silent treatment.

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found."Many ...

In a 2025 report from Algolia, 67% of B2B ecommerce companies shared they are actively using AI to drive growth. This rate of ...

The days of marketing and sales controlling the buyer’s journey are long gone — but that’s something of an open secret in the B2B industry. In the era of self-service and anonymous buying journeys ...

Explore common misconceptions in B2B buying behavior and uncover the real factors that drive business purchasing decisions in our insightful podcast with Inbox Insights. In this week’s episode of the ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The ...