Many B2B businesses are not taking advantage of social media as well as their B2C counterparts. Here we go through some things that B2B businesses should stop doing in order to help their business ...

Search Engine Land » Guide » B2B vs. B2C: Key differences & marketing tactics Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott Chat with SearchBot Please note that your ...

Figma is an example that proves how scalable an offering can be across both B2C and B2B markets while maintaining the same core user profile. Initially, it aimed to create simple and free creative ...

InfoQuest has always been about B2B. We will happily turn away business that does not fit the B2B profile. With enquiries for B2C customer satisfaction surveys, my response is always the same: make ...

B2C operates on a much lower value per transaction but caters to a vastly larger audience. For martech, the personalization demands in B2B are far higher, requiring extensive data to profile and ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus.

In September 2012, Russell Glass, CEO of Bizo, wrote a great article on Marketing Profs about how the best B2B marketers think like B2C marketers. In his article, Glass says "the best B2B marketers ...

Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions. Business-to-business (B2B) is a transaction or business conducted between one ...

We show a few saucy pictures of Korean dictators ... It always ends with the same B2B query. And while it’s a fair question, it is also a dumb question. It’s fair because most articles, examples and ...