Figma is an example that proves how scalable an offering can be across both B2C and B2B markets while maintaining the same core user profile. Initially, it aimed to create simple and free creative ...

InfoQuest has always been about B2B. We will happily turn away business that does not fit the B2B profile. With enquiries for B2C customer satisfaction surveys, my response is always the same: make ...

Only 49% of surveyed B2B brands track what consumers are saying about them via social channels, compared with 78% of B2C brands and 68% of brands that serve both B2B and B2C markets. Moreover, only 31 ...

B2C operates on a much lower value per transaction but caters to a vastly larger audience. For martech, the personalization demands in B2B are far higher, requiring extensive data to profile and ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus.

This gives B2B and B2C businesses more ways to use AI and data, create composable customer experiences, sell from everywhere, and fulfill faster. "In today's dynamic market, where high interest ...

In September 2012, Russell Glass, CEO of Bizo, wrote a great article on Marketing Profs about how the best B2B marketers think like B2C marketers. In his article, Glass says "the best B2B marketers ...

We show a few saucy pictures of Korean dictators ... It always ends with the same B2B query. And while it’s a fair question, it is also a dumb question. It’s fair because most articles, examples and ...