Search Engine Land » SEO » LinkedIn content analytics: What it is and how to use it Share LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience.

LinkedIn analytics can provide invaluable insights into how your content performs, who engages with it and the impact of your thought leadership. However, not all metrics are created equal.

In a move that highlights how LinkedIn is increasingly eyeing human resources software as part of Microsoft, the company launched Talent Insights, an analytics tool for talent. Talent Insights is ...

LinkedIn is building more tools for its growing base of creators. A year after introducing a dedicated “creator mode” profile setting, the company is adding a suite of new analytics and video ...

Search Engine Land » PPC » LinkedIn launches enhanced audience insights and predictive analytics Chat with SearchBot Please note that your conversations will be recorded. LinkedIn launched a new ...

Notably, Oribi competes with the likes of Google Analytics, which means that now LinkedIn (and by association Microsoft) is also squaring up against one aspect of the formidable Google digital ...

Below the fold, you get profile analytics; even more jobs; group suggestions; and company suggestions. It’s very busy. We have seen other instances of LinkedIn applying AI to its products to ...

LinkedIn has acquired Oribi, a Tel Aviv-based marketing analytics company LinkedIn, one of the world’s largest social media platforms for business, announced that it has expanded its analytics ...

The skyrocketing popularity of short-form video has transformed social media. LinkedIn says video on LinkedIn is bring watched 36% more year over year, with video creation growing at twice the ...

Using LinkedIn Social Listening as a tool for analytics is also very useful. Let's pretend your team publishes new content every day. What is social listening brandwatch? The process of gathering ...