If you’re in the market for a new curl cream, Aveda’s silicone-free version provides 72 hours of frizz protection—even in high humidity—while increasing definition by 89% and hydration by 92%.

This line in particular is 93-98% naturally derived, silicone free, vegan, and cruelty free. “Aveda is all about naturally derived ingredients and sustainability.

Antonia Gentry, the 25-year-old 'Ginny and Georgia' star, is the face of Aveda’s new Be Curly Advanced collection, designed for coils, curls, and waves. Here, she reveals her hair journey and ...

72-hour frizz protection in high humidity 1 92% more hydration 2 3x stronger hair 3 Up to 2x shine 4 89% improvement in curl definition 5 93%+ naturally derived 6 Co-Created with the Aveda's ...

Aveda be curly advanced™ Curl Enhancer Cream (SRP: $36) Silicone-free curl cream provides 72 hours of frizz protection in high humidity 14, 92% more hydration 2, and up to 2X the shine 15, all ...