Here are a few ways in which your logo design can transcend the fundamentals. This first component may not be so much about ...

Most EV brands use a font that includes cutouts, slashes, or entire missing segments. This is a font style called “stenciling,” and if it looks inherently futuristic, that’s because it’s most often ...

Tom Geismar designed the logo to represent the everyman. Now, he says, it’s those people who will suffer the most from the ...

Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976.

Intuit, the company behind products like TurboTax and QuickBooks, announced a new logo that it says better reflects the evolution of its product line. The new logo is part of a refreshed identity that ...