Augmented Reality (AR) is no longer a novelty. It's a strategic force reshaping how consumers discover, evaluate and purchase ...

More information: Seokil Moon et al, Single-layer waveguide displays using achromatic metagratings for full-colour augmented reality, Nature Nanotechnology (2025). DOI: 10.1038/s41565-025-01887-3 ...

Artificial intelligence is now in everything Google touches, including its Android XR mixed-reality glasses, a revamped ...

In the ever-evolving world of fashion, the digital transformation of retail is not just a trend but a strategic necessity.

At I/O 2025, Google Vice President and General Manager of Ads and Commerce Vidhya Srinivasan—a role that also oversees ...

Follow live updates from the Google I/O 2025. Get the latest developer news from the annual conference as Google is expected ...

Over the past decade, I’ve kept a close eye on the fascinating developments in extended reality (XR), which encompasses virtual reality, augmented ... they’re using, whether it be wearables ...

Google also launched Flow, an online AI filmmaking tool that combines Veo 3 with the company's Imagen 4 image generator and ...

If you asked someone a decade ago how they imagined the future of fashion, chances are they’d mention holographic runways or ...

My prediction is that not only will augmented reality (and heads-up displays ... By the way, I have also been using Meta’s sister feature, Live AI. With Live AI turned on, I can ask the Meta ...

Personalization should focus on brands showing respect to people rather than machines gaining a simplistic understanding of ...

For the past week, all eyes have been on Google as the company wraps up its annual I/O conference with a wave of new ...