The Tribeca Festival in New York City features powerful examples of storytelling through the use of virtual reality, augmented reality, artificial intelligence, interactive media and other ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

Pairing the tactile impact of direct mail with the immersive power of augmented reality continues to be a winning formula. Here's why it's worth it.

Andrew "Boz" Bosworth, Meta's CTO, says 2025 will be a pivotal year for Reality Labs, the company's augmented and virtual reality unit.

Snap is allowing users to make their own augmented reality lenses for Snapchat with a new standalone app that uses AI prompts to generate effects.

Meta and defense tech company Anduril are teaming up to create mixed reality headsets for the US military to give soldiers “enhanced perception” on the battlefield.

Augmented World Expo 2025 will draw more than 6,000 attendees, 400 speakers and 300 global exhibitors to its event June 10 to June 12.

Augmented reality LU biscuits package in Belgium that used Hololink platform technology LU This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my ...

Meta Platforms META 0.76% had a messy split with its virtual-reality chief Palmer Luckey. Now, the two have reconnected to build high-tech headsets for the U.S. Army.

Five U.S. Navy ships now have working Augmented Reality Maintenance Systems that allow technicians to remotely troubleshoot problems from a sailor’s point of view. Within less than a week, the ...

Colleges offer students learning opportunities through new and innovative virtual reality simulations. As virtual reality technology continues to develop, more colleges and universities are ...

Augmented Reality (AR) is no longer a novelty. It's a strategic force reshaping how consumers discover, evaluate and purchase products.