AR in marketing and packaging isn’t new. It’s been around since the early 2000’s, but it’s now incredibly easy for anyone inside a firm to experiment and apply it.

Snap joins Meta, Google and Apple in trying to shape the future of computing with the release of high-tech glasses. Efforts to get people to wear a computer on their face will ramp up in 2026.

CBS Texas unveiled its new augmented/virtual reality immersive studio on June 23, the first of its kind in the Lone Star State. Latest U.S.

InCitu is an augmented reality platform that lets users see infrastructure projects on a smartphone. Tampa Bay's planning council is using AR to give communities a look at new infrastructure changes.