While VR has long vied loudly for attention, AR is creeping into our lives to stay – on the back of mixed reality and smart ...

PTC Inc. (NASDAQ:PTC) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 12, the company ...

The MBUX Fluid Light Panel at the rear of the car features over 700 programmable RGB LEDs. The illumination allows for active ...

If you play VR games, you're probably aware of one of its limitations: unless you have an empty warehouse lying around, your ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

Virtual reality has changed the world in more ways than one. The concept first emerged in science fiction, so how has it ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

Flashback: it’s July 2016 and just about everyone you know hopped on a hit-new game called Pokemon GO. One of those people ...

Extending into virtual and augmented reality is a goal Meow Wolf has had for years. The company made a virtual version of its Denver exhibit inside a VR mini golf game in 2023, and played around ...