While VR has long vied loudly for attention, AR is creeping into our lives to stay – on the back of mixed reality and smart ...

PTC Inc. (NASDAQ:PTC) is one of the 12 best-augmented reality stocks to buy, according to analysts. On June 12, the company ...

The MBUX Fluid Light Panel at the rear of the car features over 700 programmable RGB LEDs. The illumination allows for active ...

Virtual reality has changed the world in more ways than one. The concept first emerged in science fiction, so how has it ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

Flashback: it’s July 2016 and just about everyone you know hopped on a hit-new game called Pokemon GO. One of those people ...

As is so often true of gaming in the modern era, I've felt my desire to play Snap wane in recent weeks (just like many others ...

Mark Zuckerberg envisions Meta's AR glasses evolving into the ultimate social platform through holographic presence, a vision ...

There are only so many hours in the day, yet so many new articles published on the web day in and day out. When you come ...

Built for Snap’s fifth-generation AR glasses (Snap Spectacles), the prototype uses Google’s Gemini AI to identify branded ...