A software engineer on X has built an augmented reality app for Snap's Spectacles, using Google's Gemini AI to identify advertisements and brands in the real world.

The Tribeca Festival in New York City features powerful examples of storytelling through the use of virtual reality, augmented reality, artificial intelligence, interactive media and other ...

Augmented reality can show local residents future building plans in real time — and Tampa Bay wants in By Matthew S. Smith InCitu's smartphone-based platform turns 3D models into AR visuals. inCitu ...

Through the magic of augmented reality, Rock A Block’s t-shirts come to life, transcending the boundaries of fashion and technology. In a world where fashion is often seen as static, this ...

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Scientists build a "metagrating" filter that selects light by both wavelength and angle—unlocking next-gen AR, sensors, and ...

Andrew "Boz" Bosworth, Meta's CTO, says 2025 will be a pivotal year for Reality Labs, the company's augmented and virtual reality unit.

Meta Platforms Inc. is partnering with defense contractor Anduril Industries Inc. to develop new products for the US military, including an artificial intelligence-powered helmet with virtual and ...

Snap and others still trying to make augmented reality glasses a reality Evan Spiegel, chief executive of Snap Inc., speaks onstage during the Snap Partner Summit 2024 on Tuesday in Santa Monica.

Walt Disney is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its ...