Explore what's new in US Augmented Reality! Discover the latest AR glasses, headsets, and software innovations from top tech ...

When we connect packaging to augmented or mixed reality, it stops being “just print” and becomes a full-fledged media channel ...

Yang’s proposal recently earned him recognition as a 2025 Google Research Scholar. Along with converting popular social apps, ...

Apple is working on something big. Not one, not two, but seven different headsets and smart glasses are in development, ...

The AR Alliance announces that SONY has joined the alliance as an associate member. The AR Alliance provides a supportive and ...

Snap Inc (NYSE:SNAP) saw its shares fall more than 16% in premarket trading following the release of its second-quarter 2025 ...

Despite their low tolerance for ads that are not engaging, India’s Gen Z users hold massive sway with their collective ...

TikTok’s parent company, ByteDance, may be working on a new pair of mixed reality glasses — taking on Meta's future mixed reality devices! The Viture Luma Pro is another sizable step forward in image ...

Likewise, the global AR augmented reality market is projected to reach $599.59 billion by 2030 while growing at a compound annual growth rate of 37.9%, according to Grandview Research.

The following press release corrects information previously announced by AR Alliance on July 31, 2025. PISCATAWAY, N.J., Aug.