Luke Hurd, director of digital immersion for Sullivan Higdon & Sink, shares how the agency has used augmented reality with clients and how it will continue to gain popularity in advertising.

VR advertising has an inherent advantage over traditional advertising: It places users in a distraction-free environment. Thus, companies are incentivized to create high-quality content to engage the ...

L ast summer’s Pokémon Go craze showed us the potential of augmented reality (AR). Apple’s new AR-enabled iPhone 8 and iPhone X will bring the technology to millions more. And 10 years from ...

The marketing and advertising worlds have, in the last couple of years, witnessed a revolution called augmented reality (AR). AR allows brands to provide their customers with unique, engaging ...

There are new social networking applications everyday, but Brightkite has managed to differentiate itself slightly on iPhone and Android by incorporating location-based services.. Mobile-Ent.biz ...

Here are top ten ways that augmented reality can help retailers with videos to showcase: 1. Improves conversion rates and reduces returns for clothing stores: Virtual fitting room (J.C. Penney) ...

The AR (Augmented Reality) advertising market in India is projected to reach a revenue of $ 161.2 million by 2024, reveals Statista, a market research firm. Furthermore, ...

Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer ...

With the advent of augmented reality systems, unique opportunities exist for retail businesses. The ability to provide dynamic and layered advertisements can add a new dimension and effectiveness ...

It started as an April Fool's joke. Google released a funny video that mashed up Google Maps and Pokémon. The video, released on April 1, 2014, went viral, drawing more than eighteen million ...