While those attribution methods provide some value, it’s easy to see why marketers would want a complete view of buyers’ journeys and plan their campaigns accordingly. Early versions of multi ...

Why attribution matters so much became clear to me on one of my first assignments. I was a cub reporter in the Netherlands for an international news agency when, on May 27, 1990, word came of an ...

Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. Google is removing four attribution models (first click, linear, time decay, and position-based ...

Call attribution software provides visibility into how all your digital marketing channels drive call conversions, who those callers are, and their impact on revenue; in short, it provides call ...

Although some called 2016 the year of attribution, many marketers (and their bosses) still aren't clear on exactly what marketing attribution is. The concept is simple: You attribute credit and value ...

In today's economic environment—and given the notoriously short tenures of CMOs—it is crucial to approach marketing measurement with the correct attribution data to optimize revenue ...

Underpinning the laws is attribution science, which models huge numbers of scenarios using global temperature data to determine the likelihood that extreme weather events like floods or heat waves ...