Invoca's durable attribution solution powers Google Ads performance for a privacy-first world Powered by enhanced conversions, durable attribution is Invoca's latest innovation for Google Ads ...

SANTA BARBARA, Calif., May 21, 2025 /PRNewswire/ -- Invoca, the leader in AI-powered revenue execution platforms, has released its durable attribution solution that enables marketers to ...

"We conclude that the level of doubt is too significant to maintain the existing attribution," said Joumana El Zein Khoury, executive director of World Press Photo. "At the same time, lacking ...

New guide reveals how today's smartest marketers are turning digital ads into real-world results with next-gen attribution strategies AUSTIN, Texas, May 15, 2025 /PRNewswire/ -- Orange 142 ...

The organization, which named the image “Photo of the Year” in 1973, announced Friday that it has “suspended” its longstanding attribution to retired Associated Press (AP) photographer ...

The photo of a naked and terrified Kim Phuc became an iconic symbol of the war's tragedy, an attribution for the iconic "Napalm Girl" photograph taken during the Vietnam War. After two ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

The authorship of an award-winning photo of a girl running from a napalm attack in the Vietnam War is in doubt after a documentary claimed it may have been taken by someone else. The World Press ...

“We conclude that the level of doubt is too significant to maintain the existing attribution,” said Joumana El Zein Khoury, executive director of World Press Photo. “At the same ...

Promotion: Adobe Content Authenticity is a free application designed to enable creators to get recognition for their work, better connect with their audiences and signal if they don't want their ...

For too long, publishers have ceded control to platforms supposed to offer visibility. Big tech must move beyond extraction, rethinking attribution, compensation, and balance. We cannot wait. A ...

At the Android Show on Tuesday, ahead of Google I/O, Google announced new security and privacy features for Android. These new features include new protections for calls, screen sharing, messages ...