An IIM Lucknow study reveals that 'greenwashing' negatively impacts brand value and discourages sustainable shopping. Consumers with environmental knowledge are more likely to scrutinize green claims.

New Delhi, May 27 (PTI) Exaggerating or faking "green credentials" can lead to a drop in brand value by damaging trust of consumers and discourage sustainable shopping, a study by Indian Institute of ...

The insights are valuable for businesses, regulators, and eco-conscious consumers alike, paving the way for more authentic green branding ...

The traits of a motivational leader is that they see the “bigger picture,” make decisions, establish goals and are ...

Tricks to win rooster as written per palm leaf Articles ...

With the increasing digital media consumption, the reach of social media influencers is also growing. Thousands of businesses ...

In today’s world of instant gratification and parental guilt, many families are battling a new crisis: children who expect ...

From Jennifer Lawrence’s raw study of motherhood to Ethan Coen’s toe-curling comedy, here are our critics’ hits and misses of ...

No kids, no animals. But inside Europe’s first cyber brothel, which uses a combination of sex dolls and AI to cater to its ...

Results Level I—reaction: participants were very positive directly after the training. Level II—learning: attitudes towards behaviour aimed at optimising situational awareness were relatively high at ...

Aamir Khan's Sitaare Zameen Par, which features real people with intellectual disability, may be a game-changer for India's 2 ...

The 33-year-old London art gallery owner announced the news on Tuesday night, posting a photo on Instagram of her engagement ...