An IIM Lucknow study reveals that 'greenwashing' negatively impacts brand value and discourages sustainable shopping. Consumers with environmental knowledge are more likely to scrutinize green claims.

New Delhi, May 27 (PTI) Exaggerating or faking "green credentials" can lead to a drop in brand value by damaging trust of consumers and discourage sustainable shopping, a study by Indian Institute of ...

The insights are valuable for businesses, regulators, and eco-conscious consumers alike, paving the way for more authentic green branding ...

The traits of a motivational leader is that they see the “bigger picture,” make decisions, establish goals and are ...

Tricks to win rooster as written per palm leaf Articles ...