The research explored how deceptive green marketing, also known as "greenwashing," can create a negative impact on consumer ...

Maa Durga is everywhere including cyberspace connecting giving us hope and strength writes SONAL SRIVASTAVAOm durgaya namah prompts a priest at a Durga Puja pandal in Toronto urging devotees to chant ...

New Delhi, May 27 (PTI) Exaggerating or faking "green credentials" can lead to a drop in brand value by damaging trust of consumers and discourage sustainable shopping, a study by Indian Institute of ...

An IIM Lucknow study reveals that 'greenwashing' negatively impacts brand value and discourages sustainable shopping. Consumers with environmental knowledge are more likely to scrutinize green claims.

The insights are valuable for businesses, regulators, and eco-conscious consumers alike, paving the way for more authentic green branding ...

The traits of a motivational leader is that they see the “bigger picture,” make decisions, establish goals and are ...

With the increasing digital media consumption, the reach of social media influencers is also growing. Thousands of businesses ...

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No kids, no animals. But inside Europe’s first cyber brothel, which uses a combination of sex dolls and AI to cater to its ...

The 33-year-old London art gallery owner announced the news on Tuesday night, posting a photo on Instagram of her engagement ...

Mediating Effect of Entrepreneurial Self-Efficacy on Entrepreneurial Orientation and Performance: Case of Ghana Club 100 Companies ...