The research explored how deceptive green marketing, also known as "greenwashing," can create a negative impact on consumer ...

Good leadership influences how animals are treated on farms—beyond basic compliance, it drives culture, standards, and lasting reputational value.

A recent study by IIM Lucknow illustrates how greenwashing can damage brand trust and negatively impact consumer behavior ...

An IIM Lucknow study reveals that 'greenwashing' negatively impacts brand value and discourages sustainable shopping. Consumers with environmental knowledge are more likely to scrutinize green claims.

Marking a year since he took over as CEO of Finnair, Turkka Kuusisto visited London to discuss the threats and opportunities ...

The insights are valuable for businesses, regulators, and eco-conscious consumers alike, paving the way for more authentic green branding ...

Let’s see a little skin around here! Let’s get naked!” It’s March 1, 1969, and Jim Morrison is in full rock god mode onstage ...

The drama is a journey of love and danger, self-discovery and self-destruction. Because to find yourself sometimes you need ...

Gen Z is not so difficult to deal with; they are different in the way they work and communicate, explains Shruti Swaroop, ...

By Telesha Ramnarine David Loncke started modelling professionally earlier this year, but with a passion like his, you’d ...

A review of crime statistics over the past decade indicates that violent crime rates, in general, have been on the rise, ...

In today’s world of instant gratification and parental guilt, many families are battling a new crisis: children who expect ...