The research explored how deceptive green marketing, also known as "greenwashing," can create a negative impact on consumer ...

A recent study by IIM Lucknow illustrates how greenwashing can damage brand trust and negatively impact consumer behavior ...

Good leadership influences how animals are treated on farms—beyond basic compliance, it drives culture, standards, and lasting reputational value.

An IIM Lucknow study reveals that 'greenwashing' negatively impacts brand value and discourages sustainable shopping. Consumers with environmental knowledge are more likely to scrutinize green claims.

The drama is a journey of love and danger, self-discovery and self-destruction. Because to find yourself sometimes you need ...

The insights are valuable for businesses, regulators, and eco-conscious consumers alike, paving the way for more authentic green branding ...

In today’s world of instant gratification and parental guilt, many families are battling a new crisis: children who expect ...

No kids, no animals. But inside Europe’s first cyber brothel, which uses a combination of sex dolls and AI to cater to its ...

With the increasing digital media consumption, the reach of social media influencers is also growing. Thousands of businesses ...

The traits of a motivational leader is that they see the “bigger picture,” make decisions, establish goals and are ...

Background Adolescents’ support for the regulation of electronic cigarettes (e-cigarettes) has been documented to be ...

Gino D'Acampo reportledy made a slew of smutty jokes in his return to the spotlight following his ITV axe amid accusations of inappropriate behaviour towards women. During an appearance on ...