The research explored how deceptive green marketing, also known as "greenwashing," can create a negative impact on consumer ...

Good leadership influences how animals are treated on farms—beyond basic compliance, it drives culture, standards, and lasting reputational value.

A recent study by IIM Lucknow illustrates how greenwashing can damage brand trust and negatively impact consumer behavior ...

Maa Durga is everywhere including cyberspace connecting giving us hope and strength writes SONAL SRIVASTAVAOm durgaya namah prompts a priest at a Durga Puja pandal in Toronto urging devotees to chant ...