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Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings. Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad ...
On average, viewers actively pay attention to DT ads for a combined 22 seconds, compared to just 1.6 seconds for mobile web video ads and 2.5 seconds for social video ads.
GumGum has launched a predictive data engine it calls Mindset Graph giving advertisers deeper insights into its three product lines — Contextual, Attention, and Creative. The AI-based platform ...