Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings. Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad ...

On average, viewers actively pay attention to DT ads for a combined 22 seconds, compared to just 1.6 seconds for mobile web video ads and 2.5 seconds for social video ads.

GumGum has launched a predictive data engine it calls Mindset Graph giving advertisers deeper insights into its three product lines — Contextual, Attention, and Creative. The AI-based platform ...

As brands shift ad spending to social media, they could be receiving 2.6 times the attention per dollar by relying on AM/FM radio.