UNC Asheville sports have a brand-new look. UNC Asheville Athletics released five new logos June 3, including a new-look ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

With the passage of the House Settlement, the Ohio State Department of Athletics has announced the creation of a consolidated ...

ASHEVILLE, N.C. (WLOS) — UNC Asheville held a June 3 news conference to unveil its new logo and brand for Bulldogs' athletics ...

The Ohio State University Department of Athletics and Learfield's Ohio State Sports Properties have announced the formation ...

After 16 years with the same primary logo and three main uniforms, the Magic are turning the page onto a new era that honors ...

Jadon Johnson founded Athletic Businessmen ... “We’ll have them run their own business stands, create their own logos, even pitch business ideas to guest entrepreneurs. This isn’t just ...

MLB teamed up with Nike to release the first-ever Nike-produced athletic sneakers for MLB featuring designs inspired by the ...

Did you catch all the movie references in the videos IU put out teasing a bison mascot? Inside how "Operation Bigfoot" came ...

In a world increasingly dominated by bold logos and fleeting trends, there’s a growing appeal for fashion that speaks more ...

COLUMBUS — Ohio State is quickly adapting to the new reality in college sports after Friday’s landmark House vs. NCAA ...