Asahi Breweries Ltd. has joined other major Japanese beer companies in halting their use of so-called “campaign girls” in their beer sales promotions in the wake of the pandemic and the ...

In January, though, Asahi revealed that it was changing the beer’s recipe for the first time in its history, and now comes a big change in its marketing. Since Asahi Super Dry launched in 1987, the ...

Japanese global beer and spirits firm, Asahi, has launched of its alcohol-free beer, Asahi Super Dry 0.0% (ASD Zero) internationally – an alternative to its first super-dry beer, Asahi Super Dry.