A cold-water washing detergent that is more effective than hot-water alternatives – that is the stunning claim being made by Procter & Gamble with the launch of its new Ariel Excel Gel. Developed from ...

Detergent brands have the responsibility to provide science-based product design that delivers superior performance, even at colder temperatures. It’s not just a nice-to-have. P&G’s Ariel uses ...

A cold-water washing detergent that is more effective than hot-water alternatives – that is the stunning claim being made by Procter & Gamble with the launch of its new Ariel Excel Gel. Developed from ...