Apple spent nearly a quarter of a billion dollars on ‘F1,’ a literal star vehicle for Brad Pitt. Making its money back at the box office, insiders say, is beside the point.

BofA Securities analyst maintains Buy rating and $235 price target for Apple due to strong capital returns, AI leadership and potential partnership with Perplexity AI.

Apple has failed with its first foray into virtual reality. The company is falling behind in artificial intelligence. Apple stock trades at an expensive P/E ratio. Management has made some major ...

According to Bloomberg, Apple executives have held internal discussions about a potential bid for Perplexity AI, the fast-growing AI startup known for its conversational web search platform.

The latest upgrade for Apple's AI is drawing comparison to Google's Circle to Search.

Apple didn’t have an exact date for the release of iOS 26, but if it is like previous updates, it will likely be available around September. You may not, however, get to experience the new ...

TL;DR: Apple's WWDC 25 begins today, with the much-anticipated keynote scheduled for 10 am Pacific Time (PT), 1 pm ET, 6 pm BST, 7 pm CEST, 3 am AEST. As always, the event sets the tone for Apple ...

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.

Why Apple is trying to save Google On The Vergecast: Antitrust antics, the new Surfaces, and Netflix goes TikTok.

Apple says AI engines like ChatGPT are cutting into Google search, but Google says that's not true. Both arguments could be true.

Apple continues to put up solid overall results, led by its high-margin services segment. Meanwhile, iPhone and other device sales remain steady. However, the company does face some increasing risks.

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.